With a background in music and arts from Susquehanna University, Ryan Workman is a marketing and accounts executive with Susquehanna Computer Innovations, Inc. in Williamsport, Pennsylvania. His hobbies include reading, opera, and music. Ryan Workman is interested in technology and strategic communications.
Strategic communications are the methods used by organizations to advance their mission and promote their image. The digital revolution has led to several developments in the marketing communication field, such as native advertising, retargeting ads, and increased use of mobile devices. Native advertising drives customers to a website through embedded sponsored links within a news feed. Retargeting ads are “sticky ads” designed to follow users around as they move around sites.
Organizations and businesses have used social media to generate ownership by expanding the conversation. The significance of social media as a tool and space has made strategic communications increasingly critical in conveying roles, tracking activity progress, and decision making.
The abundance of portable technological devices means that nearly every employee has a mobile device or computer at home. This facilitates faster communication, efficiency, and time savings for businesses.
